By Brian R. Fitzgerald
Yahoo made its latest acqui-hire: the mobile app Blink, which lets people to send messages that it says will 'self-destruct.' As it does with many of its acquisition targets, Yahoo is shutting down the iOS and Android app.
Blink posted a note on its website saying it was part of Yahoo now. Terms of the deal weren't disclosed.
That leaves one fewer rival for the granddaddy of ephemeral messaging, Snapchat, which recently settled Federal Trade Commission charges that it misled consumers by telling them their messages would disappear.
There are still plenty more available mobile messaging apps, like WhatsApp, Line, Viber, Kik, Facebook Messenger and others -- many of which are adding features like video and stickers that are making them largely clones of each other.
CEO Marissa Mayer has invested more than $1.2 billion on three-dozen small acquisitions, ranging from an e-commerce analytics tool to a Web browser to an image-recognition company. But with revenue at the company still flat and the Alibaba IPO process officially under way, the clock is ticking on Mayer's turnaround.
Copyright (c) 2014 Dow Jones & Company, Inc.
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