【英语财经】雅虎收购阅后自毁应用Blink DJ Yahoos Buys ‘Ephemeral’ Messaging App Blink, Shuts It Down — WSJ Blog

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2014-5-15 08:56

小艾摘要: By Brian R. Fitzgerald Yahoo made its latest acqui-hire: the mobile app Blink, which lets people to send messages that it says will 'self-destruct.' As it does with many of its acquisition targets, ...
DJ Yahoos Buys 'Ephemeral' Messaging App Blink, Shuts It Down -- WSJ Blog
By Brian R. Fitzgerald

Yahoo made its latest acqui-hire: the mobile app Blink, which lets people to send messages that it says will 'self-destruct.' As it does with many of its acquisition targets, Yahoo is shutting down the iOS and Android app.

Blink posted a note on its website saying it was part of Yahoo now. Terms of the deal weren't disclosed.

That leaves one fewer rival for the granddaddy of ephemeral messaging, Snapchat, which recently settled Federal Trade Commission charges that it misled consumers by telling them their messages would disappear.

There are still plenty more available mobile messaging apps, like WhatsApp, Line, Viber, Kik, Facebook Messenger and others -- many of which are adding features like video and stickers that are making them largely clones of each other.
Yahoo's official Tumblr made no mention of the deal, though acqui-hires are a well-known part of the gameplan. Yahoo has been beefing up developer talent for more than a year as it races to refresh products like Flickr, launch new ones like Yahoo News Digest and shift its customer base to mobile.

CEO Marissa Mayer has invested more than $1.2 billion on three-dozen small acquisitions, ranging from an e-commerce analytics tool to a Web browser to an image-recognition company. But with revenue at the company still flat and the Alibaba IPO process officially under way, the clock is ticking on Mayer's turnaround.
More at The Wall Street Journal's Digits blog, http://blogs.wsj.com/digits/

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Copyright (c) 2014 Dow Jones & Company, Inc.

雅虎公司(Yahoo! Inc.)进行了最新一次人才收购(acqui-hire):移动应用Blink。这款应用可以让用户发送阅后能够“自毁”的信息。就像对待其很多收购目标一样,雅虎收购该公司后将关闭iOS和安卓(Android)商店里的Blink应用。

Blink在其网站上发布了一条消息,称该公司目前已经属于雅虎。交易条款未予披露。

尽管人才收购是雅虎运营中广为人知的一种举措,但雅虎旗下的Tumblr并未提及这笔收购交易。一年多以来,雅虎一直在加强开发团队的力量,该公司目前正加紧更新Flickr等产品、推出Yahoo News Digest等新产品并将设法将客户基础转移至移动业务。

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