【英语财经】小米智能手机进入马来西亚市场 Xiaomi Launches Smartphone in Malaysia

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2014-5-20 19:32

小艾摘要: Xiaomi, the Chinese smartphone maker, is continuing its push into Southeast Asia. The company, which has quickly gained market share in the world's top smartphone market thanks to its low-cost devices ...
Xiaomi Launches Smartphone in Malaysia
Xiaomi, the Chinese smartphone maker, is continuing its push into Southeast Asia.

The company, which has quickly gained market share in the world's top smartphone market thanks to its low-cost devices, on Tuesday made one of its smartphones available for sale for the first time in Malaysia.

That marks Beijing-based Xiaomi's latest expansion in fast-growing Southeast Asia following the February unveiling of its devices in Singapore. It earlier made its phones available in Taiwan and Hong Kong.

Hugo Barra, the former Google official who joined Xiaomi as vice president in October, has said the company is also interested in exploring opportunities in Southeast Asian countries like Indonesia, Thailand, Vietnam and more.

'We're super bullish' on Southeast Asia, Barra told The Wall Street Journal in March, not long after the Singapore launch.

'We're particularly big believers' in the populous region's promise, he said, in part because of the room for growth as increasing numbers of people purchase smartphones.

Xiaomi has created a buzz in China for selling high-end phones for prices close to cost. The company offers services like mobile applications and movies via its software, and also make money by selling an array of accessories.

The Mi 3 costs 889 Malaysian ringitt, or $276. It has a 5-inch screen and runs on a modified version of Google's Android mobile operating software.

The device went on sale online and sold out in 17 minutes, Xiaomi said. The closely-held company typically does not reveal how many units it offers in such flash sales, with limited batches of devices available, usually selling out quickly.

Last week, in a challenge to Apple, Xiaomi unveiled its first tablet and a new version of of its television.

中国智能手机生产商小米公司(Xiaomi)继续向东南亚市场挺进。

小米公司周二首次在马来西亚销售一款智能手机产品。得益于低成本设备的销售,该公司迅速在中国这个全球最大的智能手机市场攻城掠地。

这是总部位于北京的小米公司在迅速增长的东南亚市场的最新扩张举措。2月份小米公司在新加坡发布了产品,此前分别在台湾和香港销售其手机产品。

前谷歌(Google)高管巴拉(Hugo Barra)去年10月份加入小米公司,担任副总裁。他表示,公司对于拓展印尼、泰国、越南等东南亚国家的发展机会很感兴趣。

在登陆新加坡市场后不久,巴拉3月份对《华尔街日报》(The Wall Street Journal)表示,他们十分看好东南亚市场。

他说,他们对人口众多的东南亚市场的前景很有信心,一定程度上是因为,随着越来越多的人购买智能手机,增长空间很大。

小米公司在中国以接近成本价销售高端手机而倍受欢迎。该公司通过其软件提供移动应用和电影等服务,同时还销售一系列周边产品。

小米3在马来西亚的售价为889林吉特(合276美元)。这款手机配备5英寸显示屏,运行改进后的谷歌(Google)安卓移动操作系统。

小米称,这款设备通过网上销售,17分钟便售罄。少数人持股的小米公司通常不会公布这种抢购活动中的销量。此类限量抢购往往会在很短时间内售罄。

上周,小米公司发布首款平板电脑和新款电视,对苹果公司(Apple)发起挑战。

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