Xiaomi, the Chinese smartphone maker, is continuing its push into Southeast Asia.
The company, which has quickly gained market share in the world's top smartphone market thanks to its low-cost devices, on Tuesday made one of its smartphones available for sale for the first time in Malaysia.
That marks Beijing-based Xiaomi's latest expansion in fast-growing Southeast Asia following the February unveiling of its devices in Singapore. It earlier made its phones available in Taiwan and Hong Kong.
Hugo Barra, the former Google official who joined Xiaomi as vice president in October, has said the company is also interested in exploring opportunities in Southeast Asian countries like Indonesia, Thailand, Vietnam and more.
'We're super bullish' on Southeast Asia, Barra told The Wall Street Journal in March, not long after the Singapore launch.
'We're particularly big believers' in the populous region's promise, he said, in part because of the room for growth as increasing numbers of people purchase smartphones.
Xiaomi has created a buzz in China for selling high-end phones for prices close to cost. The company offers services like mobile applications and movies via its software, and also make money by selling an array of accessories.
The Mi 3 costs 889 Malaysian ringitt, or $276. It has a 5-inch screen and runs on a modified version of Google's Android mobile operating software.
The device went on sale online and sold out in 17 minutes, Xiaomi said. The closely-held company typically does not reveal how many units it offers in such flash sales, with limited batches of devices available, usually selling out quickly.
Last week, in a challenge to Apple, Xiaomi unveiled its first tablet and a new version of of its television.
在登陆新加坡市场后不久，巴拉3月份对《华尔街日报》(The Wall Street Journal)表示，他们十分看好东南亚市场。