【英语财经】Twitter有意收购在线音乐服务 Twitter weighs online music acquisitions

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2014-6-5 17:16

小艾摘要: Twitter has considered buying online music services including Soundcloud and Spotify in recent months – a move that suggests it is willing to attempt its largest acquisition to secure new sources of ...
Twitter weighs online music acquisitions
Twitter has considered buying online music services including Soundcloud and Spotify in recent months – a move that suggests it is willing to attempt its largest acquisition to secure new sources of growth.

The online messaging platform has weighed up deals worth billions of dollars as it seeks to add a music service to its offering, according to three people familiar with the matter.

Twitter had experimented with its own music app, Twitter Music, but this failed to catch on and was shut down in March. It had aimed to encourage more conversation about music between Twitter users and to help them discover new tracks. Twitter has since partnered with Billboard to chart the most talked about bands on its network.

Its renewed interest in offering a music service comes as Apple acquires Beats, the headphones and content streaming company founded by Dr Dre and Jimmy Iovine.

Ali Rowghani, Twitter’s chief operating officer, has been the driving force behind its search for a music company, people familiar with the process said. He recently entered talks with Soundcloud, the Berlin-based audio site where musicians can upload their tracks, the people added.

Mr Rowghani also considered bids for Soundcloud’s rivals Spotify, the music streaming service valued at $4bn at the end of last year, as well as Pandora, the New York listed group that has a market capitalisation of almost $5bn. However, people familiar with the process said Twitter did not engage in talks with those companies.

But analysts have noted that Twitter does not have large sums of cash with which to buy a music service. It raised $2.1bn in its initial public offering last year and has secured a $1bn credit line, but remains unprofitable.

最近几个月,Twitter一直考虑收购包括Soundcloud和Spotify在内的在线音乐服务,此举表明,为了获得新的增长来源,Twitter愿意尝试一次规模最大的并购。

据三位知情人士称,Twitter正考虑价值数十亿美元的并购交易,因该公司希望在其产品组合中加入音乐服务。

Twitter曾尝试推出自己的音乐应用Twitter Music,但因未能流行起来,并于今年3月关闭。Twitter计划在Twitter用户之间鼓励更多有关音乐的对话,并帮助他们找到新的音乐。此后,Twitter一直与Billboard合作,根据Twitter网络上的对话编制实时音乐榜单。

在Twitter重燃对音乐服务的兴趣之际,苹果(Apple)收购了耳机厂商和音乐流媒体服务公司Beats,后者由美国说唱传奇明星安德烈?罗米尔?扬(Dr. Dre)和吉米?艾欧文(Jimmy Iovine)创建。

知情人士表示,Twitter首席运营官阿里?罗格尼(Ali Rowghani)一直是Twitter寻找音乐公司的背后推动力。这位知情人士补充称,罗格尼最近与总部位于柏林的音频网站Soundcloud进行了会谈,在Soundcloud是一家让音乐家上传他们的音乐的网站。

罗格尼还考虑过收购Soundcloud竞争对手、音乐流媒体服务Spotify以及纽约上市公司Pandora,去年年底,Spotify估值40亿美元,Pandora市值接近50亿美元。然而,知情人士表示,Twitter并未与这些公司谈判。

但分析人士指出,Twitter并没有收购一家音乐服务公司所需的巨额资金。去年,该公司通过首次公开发行(IPO)融资21亿美元,并获得10亿美元信贷额度,但目前仍未盈利。

译者/梁艳裳

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