Twitter has considered buying online music services including Soundcloud and Spotify in recent months – a move that suggests it is willing to attempt its largest acquisition to secure new sources of growth.
The online messaging platform has weighed up deals worth billions of dollars as it seeks to add a music service to its offering, according to three people familiar with the matter.
Twitter had experimented with its own music app, Twitter Music, but this failed to catch on and was shut down in March. It had aimed to encourage more conversation about music between Twitter users and to help them discover new tracks. Twitter has since partnered with Billboard to chart the most talked about bands on its network.
Its renewed interest in offering a music service comes as Apple acquires Beats, the headphones and content streaming company founded by Dr Dre and Jimmy Iovine.
Ali Rowghani, Twitter’s chief operating officer, has been the driving force behind its search for a music company, people familiar with the process said. He recently entered talks with Soundcloud, the Berlin-based audio site where musicians can upload their tracks, the people added.
Mr Rowghani also considered bids for Soundcloud’s rivals Spotify, the music streaming service valued at $4bn at the end of last year, as well as Pandora, the New York listed group that has a market capitalisation of almost $5bn. However, people familiar with the process said Twitter did not engage in talks with those companies.
But analysts have noted that Twitter does not have large sums of cash with which to buy a music service. It raised $2.1bn in its initial public offering last year and has secured a $1bn credit line, but remains unprofitable.
在Twitter重燃对音乐服务的兴趣之际，苹果(Apple)收购了耳机厂商和音乐流媒体服务公司Beats，后者由美国说唱传奇明星安德烈?罗米尔?扬(Dr. Dre)和吉米?艾欧文(Jimmy Iovine)创建。