【英语中国】中国游客最爱去哪儿旅游? New Zealand to Vietnam: Where Chinese Tourists Feel Most Sat …

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所属分类:双语中国

2014-4-17 17:04

小艾摘要: From nerdy TV shows like Big Bang Theory to ancient poetry, there are plenty of factors influencing whether Chinese tourists end up eating cheesecake in Pasadena or, say, admiring a willow tree in Cam ...
New Zealand to Vietnam: Where Chinese Tourists Feel Most Sat ...
From nerdy TV shows like Big Bang Theory to ancient poetry, there are plenty of factors influencing whether Chinese tourists end up eating cheesecake in Pasadena or, say, admiring a willow tree in Cambridge.

So much for the whims of Chinese tourists. But just how happy are they when they finally arrive in their actual destinations of choice?

A new report from a Chinese think-tank has some answers. According to the China Tourism Academy, among 22 destinations studied, the most satisfying destinations for tourists from the Middle Kingdom in this year's first quarter were New Zealand, the U.S. and Canada. At the bottom were Cambodia, Indonesia and Vietnam.

Rounding out the middle of the pack were countries such as France (No. 9), this year's hot-spot destination of Japan (No. 12) and Russia (No. 15). (See list below for full rankings.) The think-tank is affiliated with the China National Tourism Administration, a government body.

The report found that Chinese tourists were most dissatisfied about the level of safety abroad, as well as poor Chinese-language services and the cost of travel. By contrast, overall atmosphere, transportation and urban management overseas got higher marks.

Meanwhile, the number of outbound Chinese tourists has continued to climb. By CTA's estimates, there were an estimated 26.4 million who went overseas in the first quarter of the year, an increase of 17% from the same period last year. Total spending by such tourists, CTA said, was likewise up at $3.4 billion, a rise of 16%.

Those numbers are expected to jump considerably: Brokerage CLSA estimates that by 2020, the number of mainland tourists headed overseas will hit 200 million per year, double the 100 million who went abroad last year.

Given the levels of smog and crowds that await tourists across China, it's perhaps no surprise that more Chinese tourists are choosing to pack their passports and holiday overseas. CTA said that the level of satisfaction among domestic tourists is the lowest it's been since 2009, with their analysis citing air quality as one driving factor.

Whether because of pollution or some other reason, foreign tourists have also been voting with their feet: The number of inbound visitors fell by 3%, down to 31 million, the agency said.

Top-Ranked Destinations For Chinese Outbound Tourists:

1. New Zealand
2. The United States
3. Canada
4. Australia
5. Singapore
6. Italy
7. Thailand
8. The United Kingdom
9. France
10. South Korea
11. Germany
12. Japan
13. Spain
14. Philippines
15. Russia
16. Malaysia
17. Brazil
18. South Africa
19. Cambodia
20. Indonesia
21. Vietnam

从《生活大爆炸》(Big Bang Theory)这种傻乎乎的电视剧到优雅的古典诗词,影响中国游客去哪里度假的因素很多,这些因素最终决定他们是到帕萨迪纳吃芝士蛋糕还是去剑桥赏柳。

中国游客往往凭一时心血来潮决定去哪玩一圈,这暂且不论。不过到达目的地之后,他们的满意度怎样?

中国旅游研究院(China Tourism Academy, 简称CTA)一份最新报告在一定程度上回答了这个问题。这家智库对22个旅游目的地做了调查,结果显示,在今年第一季度,中国游客最满意的三个国家是新西兰、美国和加拿大,垫底的是柬埔寨、印尼和越南。

排名居中的有法国(第九位)、今年比较火爆的日本(第12位)以及俄罗斯(第15位)(参见文章末尾的总排名)。CTA隶属于中国国家旅游局。

报告发现,中国游客对出境游最不满意的地方是安全问题、蹩脚的中文服务和旅游成本。而在整体环境、交通和城市管理方面,出境游得分更高。

与此同时,中国公民出境游人数正持续攀升。CTA估计,今年第一季度中国出境游客数量约为2,640万,同比增长17%,游客旅费支出34亿美元,同比增长16%。

预计这个数字还将大幅攀升。里昂证券(CLSA)推测,到2020年,大陆游客境外游人数每年将达到2亿,去年为1亿。

考虑到中国严重的雾霾和交通拥挤,不难理解越来越多的中国游客选择到海外享受假期。CTA称,目前国内游满意度是2009年以来最低的,空气质量是一个原因。

CTA称,可能是担心污染或其他什么原因,海外游客也用脚投了票:中国接待入境游客人数减少3%,至3,100万。

中国出境游目的地排名

1. 新西兰
2. 美国
3. 加拿大
4. 澳大利亚
5. 新加坡
6. 意大利
7. 泰国
8. 英国
9. 法国
10. 韩国
11. 德国
12. 日本
13. 西班牙
14. 菲律宾
15. 俄罗斯
16. 马来西亚
17. 巴西
18. 南非
19. 柬埔寨
20. 印度尼西亚
21. 越南

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